Hello Boobs!

14 June 2011
We're imitating the most iconic ad ever made!
Following the success of CoppaFeel!’s  2010 ‘Boob Hijack’ awareness campaign comes Hello Boobs, which aims to encourage and inspire young people, particularly of university age, to be comfortable and familiar with their boobs in order to reduce the incidents of late detection or misdiagnosed cancer.

The new initiative is our spin on the celebrated 1994 ‘Hello Boys’ Wonderbra ad that features Czech supermodel Eva Herzigova gazing down at her impressive cleavage. The 1994 campaign was also named the most ‘iconic ad ever’ in a public poll conducted by the Outdoor Media Centre trade body.

This head-turning campaign will include billboards, postcards and transfer tattoos which will be distributed at a number of festivals including Beach Break, V festival, T in the Park and Bestival. The idea behind is to encourage young people to start a life long relationship with their boobs by naming them.

And if you can't remember to look after your boobs, we're here to remind you! CoppaFeel! also launches it's free reminder service today where you'll receive a monthly reminder to show your boobs some attention.

Take a look how you can get involved by firstly, introducing us to your boobs by naming them!
Related Topics Festivals, Reminder, boob hijack, Hello Boobs
Categories News
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